Team Human In a World of AI Content

One Game ♦️ One World

#allineverywhere

A lot of successful web content is pointless repetitive optimized corporate noise destined to a braindead audience.

It does raise a simple question though: How fit is human content in this battle?

Those who follow the poker world closely, already know that the flow of updates does not stop – ever. News breaks across time zones, events overlap and stories evolve while new ones are already starting somewhere else.

Working in (poker) media often feels like trying to empty water from a sinking boat in the middle of big waves while it’s raining heavily. You occasionally almost catch up, then the whole thing floods again. Robot content can seem appealing at some point because it gives the illusion of catching up easily, of getting rid of the surplus water with less effort, but chances are the bots will get rid of everything on board: the water, then the furniture, then the equipment and eventually the sailors too before sinking the actual boat they were designed to save.

In this environment, we’ve made a conscious decision: we didn’t automate everything. This means we didn’t turn content creation into a production line. We do use AI, yes, but it’s not steering our boats. It’s a tool, not as a voice. As an advisor, not as a boss.

What people read on our websites, is built on real research, cross-checking sources, following stories building up over time, and adding real context that is not the consequence of a prompt. The whole process is slower and sometimes less neat, but it makes everybody involved actually still feel like a writer, an editor, a publicist, a documentarist, or a columnist in these times – it’s a more intentional way of spreading information or opinions. We never try to be perfect but we like being intentional in all we do – it makes things feel real and true.

Something worth passing on

Of course, likes are nice. Comments too. Let’s be real, beside visitor metrics, actual feedback is one of the only ways to measure whether what we do has any reach or impact but what also makes a difference, is something else: something normal Internet users are often not aware of. Visiting our websites and actively reading our content, helps us a lot getting search engines’ attention but there is something else you can do to help us please the algorithm: sharing our content.

Not in a forced way. Not forwarding articles to all of your contacts. Just occasionally sharing a link or info with private contacts when something feels worth passing on.

1. It strengthens our beloved community

Poker thrives on information: good, relevant, well-contextualized information. When valuable content circulates, everyone benefits.

2. It makes the invisible visible

Many people put in a lot of dedication for creating and maintaining all sorts of media output channels. We see the numbers. Thousands even tens of thousands of readers every month. It’s awesome. Thanks for that. But numbers are quiet.

A share is not. Sharing is caring in a much louder way.

It’s a simple signal that tells the algorithm: ‘This matters.’ or ‘This is cool.’

3. It helps quality content survive longer

Here’s the part many people don’t realize: algorithms don’t care about esthetics and accuracy. They like volume and to ad revenue. But, what they reward too, are signals of value.

And shares, whether on public feeds or in private messages, are strong value signals.

They tell platforms: ‘This might be worth showing to more people.’

Without that signal, even outstanding content can quickly disappear under faster and louder automated noise. Find something nice? Share it with your friends. It helps everybody in the loop.

We’re not here to ask for anything. As a matter of fact, we are already very happy to do what we do but readers consuming our content like fast food forces us to always produce more and faster content.

If you’ve ever enjoyed an article, learned something new, or followed one of our stories, sharing it on your feed or messaging our content to friends, even occasionally, is one of the most meaningful ways to support our work.

No matter in what format, no matter how frequently. Just when it feels right. Organically.

Back to the water analogy. AI will keep growing, content will keep flooding the web and everything will keep accelerating. That’s the obvious way things are going. It’s worrying but what is even more worrying, is the use some companies are making of it. Many people are still technology illiterates and don’t see nor understand what is going on behind the tech curtains. There is a lot more at stake than what it looks like and plenty of good old manipulation is being used by major corporations with hardly anyone noticing. A fellow poker traveler and writer I regularly meet on the circuit, Blaise Bourgeois recently published an interesting post about this topic.

The bottom line for us, is that sticking to Team Human isn’t a limitation. It’s a choice.

If that choice resonates with you, you already know how to be a part of it.

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